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PHYGITAL DESIGN

 

"Phygital is the technology that blends the physical world with the digital one, creating boundless experiences and opening new horizons of innovation and connection."

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The project development can be divided into three main phases:

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CONCEPT

It is conceived how the physical and digital worlds will merge to create an engaging experience. Interactions between the two worlds are outlined.

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PRELIMINARY

This is where the planning of physical and digital elements of the experience begins. It may include the design of physical installations and applications or websites.

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EXECUTIVE

In this phase, physical and digital elements are produced and coordinated to ensure a seamless transition between them during the real-world experience.

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